3 Step Media Plan Creation Process.

- Understanding Media Plan Requirements.

- Decide Ad Platforms (Ex. Google & FB for Lead Generation).

- Plan Duration (1 Month)

- Target Locations (India)

- Monthly Budget (2 Lakh for Google Ads + 1 Lakh for FB Ads)

- Review Competitors using keywords on Google Search

- Follow Step 2 of media planning Process

- Go to Keywords Planner Tool

- search with root words (neet course, jee course)

- Review keywords search volume, top & low range bid

- Download 20-30 relevant kewwords

- Calculate the average bidding using the mean formula

- Use the Average bidding(CPC) to create media plan

- add avg. bidding(cpc) amount in the sheet.

- Calculate total clicks using formula (cost/cpc)

- Use standard search impression rate of 6%

- Calculate impression using formula (CTR=Clicks/impressions)

- Use standard 4% Conversion rate in the sheet

- Calculate leads/conversions using formula (Conversions=6%*clicks)

- Calculate cost per lead as cost/leads